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Abuja Digital Skills Academy

For Abuja businesses

Digital marketing training for your staff

We train your team on the skills your business actually uses: Facebook and Instagram ads, TikTok, content creation and SEO, on your own accounts.

The problem

Your team needs to do the work, not just know the theory

  • Hard to hire

    People who can already run ads, make content and improve your Google ranking are hard to find in Abuja.

  • Theory, not your accounts

    Generic courses teach on made-up examples. Your team still has to work out how it applies to your pages and ad accounts.

  • No time to train them yourself

    Training new staff in-house takes hours your best people do not have.

The solution

Training built around your accounts

Built around your business
We start from what your team needs to do: run sales campaigns, make content, manage pages or improve your Google ranking.
On your real accounts
Training happens on your own ad accounts and pages where possible, so the work done in class is work done for you.
Where it suits you
At your office anywhere in Abuja, at a training venue we arrange, or online. One-off workshops or a full course.

How it works

From brief to trained team

  1. Step 1: Send us your brief

    Tell us about your team, the accounts they manage and what they need to be able to do.

  2. Step 2: Get a plan and quote

    We reply by email with the topics, format, schedule and price.

  3. Step 3: We train your team

    Hands-on sessions on your own accounts, at your office, a venue we arrange, or online.

  4. Step 4: Your team keeps the work

    Campaigns, templates and plans built in training stay in your accounts.

Topics

What we train teams on

We build each programme from the modules of our public courses, chosen for what your team needs.

Facebook & Instagram Ads

Plan, launch and optimise Meta ad campaigns that sell. Ads Manager, targeting, creatives, tracking and reporting.

  • How Meta ads actually work
  • Business portfolio, ad accounts and payments from Nigeria
  • Audiences and targeting
  • Creatives and ad copy
  • Tracking and measurement
  • Optimising, scaling and reporting

TikTok Marketing

Organic growth, content that sells, Spark Ads and TikTok Ads Manager for Nigerian businesses.

  • How TikTok works for business
  • Content that grows and sells
  • TikTok Ads Manager
  • Tracking and optimisation

Content Creation

Canva design, phone video, CapCut editing and content planning. The most beginner-friendly place to start.

  • Design with Canva
  • Shooting video on your phone
  • Editing with CapCut
  • Planning content that sells

SEO

Keyword research, on-page and technical SEO, Google Business Profile and local SEO for Nigerian businesses.

  • How Google search works
  • Keyword research for Nigerian searches
  • On-page and technical SEO
  • Local SEO and Google Maps
  • Content and links
  • Measuring and selling SEO

Common questions

Can you train our staff at our office?

Yes. We can train at your office anywhere in Abuja. If you prefer, we can arrange a training venue, or train your team online.

Can the training use our own ad accounts?

Yes, and we recommend it. Training on your real accounts means your team leaves with campaigns that are already set up and working.

How is group training priced?

It depends on team size, the topics and the format. Send an enquiry with the details and we will reply with a quote.

Do you train people with no marketing experience?

Yes. Our instructors have trained new hires with no industry background who went on to run paid campaigns professionally.

Ask for a staff training quote

Tell us about your team and what they need to learn. We reply by email with a proposal and price.

How would your team like to learn?