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Abuja Digital Skills Academy

Digital marketing course in Abuja

Facebook Ads Training in Abuja

Learn to plan, launch and scale Facebook and Instagram ad campaigns that bring in real sales, on real ad accounts, from people who run them every day.

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Who this course is for

  • Beginners who want a job or freelance work as a media buyer
  • Business owners in Abuja who want to stop boosting posts and start running real campaigns
  • Social media managers who need to add paid ads to their skills
  • Staff that a business wants trained on its own ad account

What you will learn

6 modules, taken in order. Each one ends with practical work in the real tools.

  1. Module 1

    How Meta ads actually work

    • Campaigns, ad sets and ads, and what each level controls
    • Choosing the right objective for sales, leads or messages
    • How the ad auction decides what you pay
    • Why boosting a post is not the same as running a campaign

  2. Module 2

    Business portfolio, ad accounts and payments from Nigeria

    • Setting up a business portfolio, Page, Instagram account and ad account correctly
    • Payment methods that work for Nigerian advertisers and how to avoid failed payments
    • Ad policies, restricted content and how to avoid disabled accounts
    • What to do when an ad account is restricted

  3. Module 3

    Audiences and targeting

    • Targeting Abuja and specific areas by location
    • Interests, broad targeting and when to let Meta's algorithm find buyers
    • Custom audiences from website visitors, video viewers and customer lists
    • Lookalike audiences for scaling

  4. Module 4

    Creatives and ad copy

    • Hooks that stop the scroll in the first two seconds
    • Image, video, carousel and Reels formats and when to use each
    • Writing copy that sells to Nigerian buyers
    • Testing creatives in a structured way

  5. Module 5

    Tracking and measurement

    • Installing the Meta Pixel and setting up conversion events
    • Message campaigns to WhatsApp and Messenger and how to track them
    • UTM links and reading results in Google Analytics

  6. Module 6

    Optimising, scaling and reporting

    • Reading CPM, CTR, cost per result and return on ad spend
    • When to switch off an ad, and when and how to scale one
    • Budget planning in Naira
    • Building a simple report a client or boss will understand

What you will build

Work you finish during the course and can show an employer or a client.

  • A full campaign plan for a real or sample Abuja business
  • A set of ad creatives and copy variations, tested against each other
  • A supervised campaign set up in Ads Manager from scratch
  • A results report with recommendations

Why learn Facebook ads in Abuja with us

Most Facebook ads courses are taught by people who have not run a campaign in years. Our training comes from day-to-day work: the same process our instructors use to run ads for an e-commerce business is the process you learn in class.

That means you learn the parts that usually go wrong for Nigerian advertisers, not just the parts that look good on slides. Payment methods that fail, ad accounts that get restricted, campaigns that spend money without selling: we cover how to prevent and fix each one.

What makes the training practical

Every module ends with work you do in Ads Manager, not a quiz. You set up the accounts, build the campaigns, write the ads and read the results yourself, with an instructor checking your work.

By the end of the course you should be able to take a business from "we boost posts sometimes" to a structured campaign with tracking, tested creatives and a weekly report.

Who teaches this course

The course is led by our lead instructor, who designed and delivered the Facebook and Instagram ads training for an e-commerce company's marketing team. Trainees from that program now run paid campaigns professionally.

After the course

You can use these skills to work as a media buyer, offer ads management to Abuja businesses as a freelancer, or run ads for your own business. Pair this course with content creation if you also want to make the ads yourself, or with TikTok marketing to add a second platform.

Your instructor

Lead instructor, Facebook ads and SEO

Performance marketer and SEO specialist. Designed and taught the in-house ads training for an e-commerce marketing team whose trainees now run paid campaigns professionally.

Fees

Sent with your course details when you enquire.

Enquire about this course

Questions about this course

Do I need a laptop?

A laptop is best for working in Ads Manager. If you only have a phone, tell us when you enquire and we will advise on the options.

Do I need my own ad budget?

You don't need a large budget to learn. We'll explain exactly what's needed when you enquire.

I have never run an ad before. Is this course for me?

Yes. The course starts from setting up the accounts correctly and builds up step by step. Many of the people our instructors have trained started with no marketing experience.

Will this help me get a job?

The course is built around the skills employers and clients actually pay for, and you finish with real work to show. We do not promise jobs, but we do help you present your work professionally.

Can I train my staff?

Yes. We train teams for Abuja businesses, at your office, at a training venue we arrange in Abuja, or online. See staff training for details.

Ask about Facebook & Instagram Ads

Tell us what you want to learn. We reply by email, usually within one working day, with fees, upcoming class details and next steps.

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